CoinAd Safety Score Methodology

The one rule that defines this score

CoinAd Safety Scores are based on available technical, liquidity, market, verification, and transparency indicators. Paid advertising and boosts do not affect this score.

This is enforced in code, not by policy alone: the scoring service has no access to the boosts or payments tables. Two projects with identical boost spend can hold very different Safety Scores, and a project that has never paid CoinAd anything can score higher than the most-boosted project on the platform.

Category weights (0–100 total)

The score is the sum of six independently-evaluated categories:

• Smart Contract Security — 25 points. Source verification, honeypot behaviour, buy/sell functionality, tax rates, mint/blacklist/pause permissions, proxy upgradeability, ownership renouncement.
• Liquidity Strength — 20 points. Total liquidity, liquidity-to-market-cap ratio, lock status and duration, LP holder concentration, stability over time.
• Holder Distribution — 15 points. Holder count, top-wallet concentration, developer wallet share, whale concentration, sudden accumulation. Burn and known exchange wallets are excluded from concentration maths.
• Project Verification — 15 points. Verified website and socials, ownership verification, team KYC, third-party audit, whitepaper, and a contract address that matches across every official channel.
• Market Support — 15 points. Volume, transaction count, unique traders, buy/sell balance, pair age, number of active markets.
• Community & Transparency — 10 points. Active socials, site quality, project updates, unresolved reports, fake-follower signals.

Score bands

Bands describe the weight of observable concerns. CoinAd never describes a token as 'safe', 'approved', or 'guaranteed'.

• 90–100 — Strong indicators
• 75–89 — Above-average indicators
• 60–74 — Moderate indicators
• 40–59 — Elevated concerns
• 20–39 — High concerns
• 0–19 — Critical concerns

Missing data is reported, never invented

If a category cannot be evaluated — no scanner coverage for the chain, no holder data, no audit to check — CoinAd marks it 'Insufficient data' and says so on the score breakdown. It is not silently scored as zero, and it is not silently scored as full marks. A score built partly from guesses would be more dangerous than an incomplete one, because it would look equally confident.

Cross-checking

The scoring service is designed to accept multiple independent data sources for the same fact — contract scanners, honeypot simulators, liquidity lock checkers — and to compare them rather than trust any single one. Where sources disagree, the more cautious reading is used and the disagreement is surfaced.

What this score cannot tell you

It cannot tell you whether a team will abandon a project, whether a price will rise or fall, or whether a project is a good investment. It summarises what is observable today about contract behaviour, liquidity, distribution and transparency. It is not investment advice.